Reflections,
observations,
feedback from experience.
Six analyses of AI, learning, adoption, digital transformation and PropTech, grounded in human experience and professional reality.
All articles
6 articles publishedWhy adoption lags while AI is already available.
Deploying a license does not transform a practice. The barriers are often found in the tasks, rules, trust and meaning given to the tool.
Why a poorly explained transformation is fragile.
When the narrative, decisions and tangible effects do not align, uncertainty is filled by interpretation, resistance and withdrawal.
What our brain teaches us about adopting change.
Attention, repetition, emotion, experience and feedback: some useful mechanisms for designing a transformation that one can truly own.
PropTech, data and adoption in real estate.
The value of a tool does not lie in its sophistication, but in its ability to connect with business practices, decisions, and constraints.
Why awareness alone is no longer enough to build an AI culture.
A conference can provide the initial spark. Culture emerges when teams experiment, discuss their trade-offs and establish shared reference points.