Build understanding.

Turn expertise into a clear, credible and memorable message.

Executive speaking, pitches and communication: structure a high-stakes message, capture attention and persuade a panel, client, investor or partner.

Clarify a strategic statement
Make it resonate.

Make technological transformations understandable and responsible.

AI, Digital Technology, Ethics and New Practices: Developing Critical Thinking, Facilitating Learning and Building Truly Adoptable Practices.

Make a complex subject understood
Adopt.

Help people understand and adopt the transformations reshaping real estate.

PropTech, data, digital tools and emerging practices: connect innovation with work practices, human barriers and the real conditions for adoption.

Help people adopt a real-estate transformation
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Three areas

One promise, three areas of work.

Build understanding. Create resonance. Drive adoption.

Syneva works wherever expertise, innovation or transformation needs to be understood, embodied and adopted.

A cross-disciplinary approach informed by neuroscience to engage attention, facilitate learning and foster adoption.

01

Strategic communication & public speaking

Turn expertise into a clear, credible and memorable message.

For executives, entrepreneurs, engineers and experts who need to structure a speech, capture attention, establish their presence and persuade a committee, panel, client, investor or partner.

  • Public speaking
  • Pitch
  • Leadership communication
  • Presence
  • High-stakes message
  • Attention & memory
Clarify a strategic statement
02

AI, Ethics & Human-Centred Practices

Make technological transformations understandable, responsible and adoptable.

To help organisations, teams and experts understand the challenges of AI, digital technology, ethics and emerging practices through active learning and evidence-based learning principles.

  • AI Adoption
  • Digital culture
  • Ethics & professional conduct
  • Critical thinking
  • Active learning
  • Neuroscience of learning
Make a complex subject understood
03

Real estate, innovation & digital transformation

Help people understand and adopt the transformations reshaping real-estate professions.

To help real-estate professionals make sense of PropTech, data, digital tools and emerging practices, while taking account of existing practices, human barriers and adoption mechanisms.

  • PropTech
  • Real estate data
  • Real estate innovation
  • Digital tools
  • New practices
  • Change Adoption
Help people adopt a real-estate transformation
Field-tested

Field-tested. Not just talk.

Syneva’s work is not based on abstract concepts. It starts with concrete situations that are explored, tested and debriefed.

  • Public speaking
  • Conferences
  • Workshops
  • Sprints
  • Pitches
  • Decisions
  • Learning
  • AI practices
  • Business challenges
Intervention formats

Four ways to bring a subject to life.

From conferences to field sprints, each format links understanding, experimentation, and ownership.

01

Interactive conferences

Engaging sessions that broaden perspectives, provide clear reference points and make a complex subject memorable.

02

Workshops

Collective formats to experiment, compare practices and build concrete usage rules.

03

Adoption sprints

Short cycles to observe actual work, test use cases and decide based on facts.

04

Tailored interventions

Public speaking, learning or business transformation: the programme is designed around the audience and the expected outcome.

Key Figures

Four benchmarks to measure Syneva's grounding in practice.

Syneva draws on practical experience in demanding environments: banking, real estate, luxury, learning and transformation.

+0years

of experience in demanding environments

+0

talents and professionals supported

+0

seminars delivered

+0

workshops designed and deployed

25+ years in demanding environments

Banking. Real Estate. Luxury.
Knowledge Sharing & Transformation.

Liliya Ezekieva has worked in contexts where the quality of relationships is measured by its business impact. These are the organisations, schools and clients that have shaped the Syneva approach.

Clients & collaborationsProfessional backgroundSchools & transmissionCertificationsCommitments

Our vision

Value no longer lies in the idea alone, but in its ability to be adopted.

In a world where AI, technological shifts, and new practices accelerate, value no longer lies solely in the idea. It resides in the ability to make it understandable, credible, and adoptable.

Syneva combines strategic rigour, active learning and an understanding of learning mechanisms to help organisations build understanding, create resonance and drive adoption of their transformations.

Liliya EzekievaFounder of Syneva · ESSEC Business School
Three signature experiences

Understand.
Experiment.
Adopt.

Three complementary formats to prepare teams for emerging uses of AI and technology. An approach informed by neuroscience, ethics and collective intelligence.

Liliya Ezekieva giving a talk on artificial intelligence and human-centred practices
01 · Conference-experience

AI, THE BRAIN AND US

Understand what artificial intelligence transforms in our way of learning, deciding, creating and working.

An interactive conference that moves beyond simplistic narratives about AI, explains its effects on our cognitive abilities and identifies new balances between human and artificial intelligence.

Attention, memory, cognitive load, critical thinking, creativity and decision-making: participants discover how to use AI as a lever without surrendering their judgement.

Who it is forExecutives · Executive Committee · Managers · Employees · Business Schools
Format60 to 90 minutes · Interactive and adaptable conference
Discover the conference
Workshop group on responsible uses of artificial intelligence
02 · Experiential Workshop

WORKING WITH AI WITHOUT UNLEARNING

Experiment with useful AI practices while preserving attention, critical thinking, and decision quality.

From real-life professional situations, participants test different ways of working with AI, identify what they can delegate to it—and what they must continue to exercise themselves.

They assess the risks of dependency, automated judgement, cognitive overload and standardisation, then establish their own rules for responsible use.

Who it is forFunctional teams · Managers · HR · Training · Transformation · Innovation
FormatA half-day or full day · 8 to 15 people
Experiment differently with AI
Adoption sprint team around AI use cases
03 · Adoption Sprint

FROM TOOL TO PRACTICE

Adopt a technology without losing meaning, business expertise, or humanity.

A short, structured format that turns a priority use case into a concrete, responsible and shared practice.

Syneva supports executives, managers and teams in clarifying the need, experimenting with new practices, identifying human barriers and formalising the conditions for lasting adoption.

Who it is forExecutive Committee · HR Departments · Business Units · Transformation · Innovation
Format2 to 4 weeks · Scoping, workshop, experimentation and final readout
Launch an adoption sprint
They trust us

What our clients say.

Liliya Ezekieva demonstrates genuine expertise and knows how to convey ideas with clarity, rigor and effectiveness. She creates engaging learning experiences that encourage reflection, cooperation and the development of human skills. Highly attentive, she supports each person with care and high standards. Her professionalism, commitment and ability to create a stimulating, motivating and constructive environment are unanimously appreciated. She is a true asset to our School.
Samir HamaciDirector of Academic Programmes · ECAM-EPMIJune 2026
Liliya stands out for her ability to quickly understand executives' needs and transform complex situations into concrete projects. In negotiation as well as in relationships with various partners, she demonstrates rigor, relational finesse, and a true sense of impact. A committed, reliable, results-oriented professional who knows how to build trust in demanding contexts.
Guillaume StalterSales Department · ex-EvolisFebruary 2026
Liliya helped me align my image, posture, and style of expression with my leadership trajectory, while rediscovering what makes me unique. Her approach is rare: strategic rigor, emotional intelligence, and a demand for excellence. I gain credibility, impact, and consistency in all my professional interactions.
Yassir LaifaouiLeader, supported in repositioningFebruary 2026
From the first sessions, I was impressed by her ability to create an authentic, natural and joyful exchange space. With her, humans are always at the center. She transformed a simple mechanism into a real driver of cohesion: both young and less young participants left enriched, inspired and eager to extend the experience.
Tatiana DaryOutsourced Sales Department · SMEs/Large CompaniesJune 2025
Where many see processes (onboarding, posture, support), Liliya creates genuine moments of alignment, connection, and engagement. With her, words take on meaning. Relationships become rooted. And teams find a coherence that is not merely measured: it is felt.
Oorvashi SimonTalent Acquisition PartnerJune 2025
Liliya embodies an elegant and demanding approach to image consulting: she values the uniqueness of each woman and knows how to create an atmosphere of trust and pleasure. A wonderful professional encounter, driven by an authentic, sensitive, and deeply human vision.
Vivika BezantakouM.A.C. venue managerMay 2025
Liliya played an essential role in setting up high-impact events involving major clients. Her strategic sense, analytical ability, and project management skills greatly contributed to the success of these initiatives.
Sandrine Bacon OliveiraCustomer Relations Manager for Corporate Clients · BNP ParibasMarch 2025
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